With you know, societal changes today - and you know behavioral patterns as such (think smartphones and chatter) there are a lot of people who just want to have an adult experience, and we feel that we provide that.” “What we want to do is just to make it as comfortable as possible,” Gallivan said, “and to really bring back some people who have stopped going to the movies.
#ICON GAY BAR BOSTON MOVIE#
And, once the movie starts, those who have yet to claim their reserved seats will not be admitted into the theater. (Courtesy 44 Communications)īob Gallivan, director of real estate for Kerasotes, explained how the family behind the concept is striving to create an uninterrupted, adult movie-going option that is “civilized” - one might even say old-fashioned - with ushers escorting ticket-holders to their seats. A photo of the seating at a ShowPlace Icon auditorium. Infants 2 years old and under are discouraged from attending and will be charged full adult prices. Younger folks are allowed into PG and G matinees with an adult. New England's first ShowPlace Icon Theatre is readying 10 auditoriums, 855 heated seats, digital laser projection, a multi-dimensional sound system, floor-to-ceiling and wall-to-wall screens, an upscale in-house kitchen menu and a fully-stocked bar.īut unlike at many other high-end, 21st-century chain theaters, there will be no waiter service during show times and standard operating procedure for evening screenings limits admittance to the 18+ crowd.